Franchise Fatigue: Is the Hype Still There?


Thinking back even a few years ago, when a new Marvel or DC movie came out, there was a certain energy and suspense among the public; the rivalry between the two universes was strong and families eagerly lined up outside theaters, popcorn and drinks in hand, ready to watch the next blockbuster hit. This summer alone, theaters are set to see releases like Christopher Nolan’s The Odyssey, Avengers: Doomsday, Dune: Part Three, Michael, The Mandalorian & Grogu, James Gunn’s Supergirl, and a live-action Moana. With these big titles, one might expect an excited buzz around the releases.

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