The epidemic of 10 year olds in Sephora

You may have heard about the recent epidemic of 10 year olds storming Sephoras, ruining products and being rude to employees. Or maybe you have seen little kids addicted to their ipads, with their eyes glued to the screen. Regardless, Generation Alpha has drawn a lot of attention for displaying outrageous behavior. While many are quick to bash the children, it’s also imperative to understand what made Gen Alpha the way they are.

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